If you’ve found that you are not getting results from traditional advertising methods such as paper coupons, yellow page ads, TV commercials, and newspaper ads, it’s time for you to take a closer look at internet marketing.
But before we get into how the internet impacts today’s marketing sphere, let’s take a look at the explosive growth of internet usage…
The Growth of Internet Usage:
Since the 1990’s, the internet has emerged into a worldwide interconnection of individuals, companies, organizations, government, and so much more. It has changed the way we communicate, as well as the way we do business.
Back in those days, there were just a few million internet users across the globe.
But today, that number has grown to more than 2.5 BILLION users (39% of the world population) – and 70% of us use it every single day. The internet has had a revolutionary impact in all of our lives. In just a short period of time, the information highway has become the most-used digital platform ever to exist.
Imagine your life without the internet – no email, no websites, no search engines, no social networking… it’s really hard to fathom. This is because we – as consumers – have grown accustomed to using the web to handle many of our daily tasks.
Starting out as a slow dial-up service that we only used “every now and then,” the internet has evolved into a high-speed tool that we simply cannot live without.
What are we doing online?
Here’s an idea of how MUCH we really rely on it: